With the ADA, disabled people are protected and given the same opportunities that other people have. People with disability can now enter and shop in business places that are ADA compliant. Today, the internet is widely used by people all over the world. Owners of websites should comply with the ADA requirements. The same goes true with mobile apps. So, persons who are deaf, blind or have physical disabilities should be able to access your website.
There is now a ruling that has been passed which declares the official standard of website accessibility for businesses. The standard requires websites to enable the disabled to be able to access websites and purchase goods or services without difficulty.
If you want to know if you should make your website ADA compliant, then consider the following benefits if you do so.
ADA compliance increases your target audience. You will not be able to target customers from the millions of disabled people who use the internet if you don’t have an ADA compliant website. The sheer number of disabled people around the US alone is already in the millions. And from these millions, many might need your products or services. There will be difficulty on the part of the disabled person if your website is not ADA compliant, so they will not be able to buy the products or get the services that they need from your site. And so, they will leave your website and go to a competitor website that is ADA compliant.
People who have hearing disabilities will not understand what your video presentation is all about if you don’t have captions. Even if you have good products, if the hearing impaired does not know what you are saying in your video, then he will not know anything about it. Screen reading tools that describe images in your website are helpful to blind people but without these tools, the blind will not know about it. If a person cannot use his hands to access your website, then ensure that your website is fully accessible even without a mouse.
If you comply with what the ADA requires, then it can help improve your SEO efforts. The key element to web content accessibility guidelines is accessibility to screen readers. Meeting these accessibility guidelines will make your website appeal to users, search engines, and screen readers which in turn helps you improve your SEO. You should then consider meta tagging, alternative image text, and video transcripts.
Your Reputation will Be Improved with ADA compliance. If persons with disability can use your website easily, then your target audience increases by millions. You get more customers who know that they are valuable to your business, because your website is ADA compliant. And if these people spread the word, then people will know that your website is ADA compliant. If you put this effort to ensure that everyone was included, then this will set you apart from your competitors.